Systems & strategy for modern marketing, brand and communications problems.
Executive reporting · market & narrative intelligence · consumer insight for CPG/DTC · AI evaluation, roadmap & solutions — embedded into brand, insights, and strategy teams that need to ship, not slide-ware.
Trusted by the desks
that set the agenda.
- News Corp
- TikTok
- American Express
- SHEIN
- Ericsson
- PwC
- Accenture
- Deloitte
- Danone
- Tarte Cosmetics
- Canadian Securities Exchange
- Storyful
- Emodo
- Linqto
- GHR Healthcare
- Incfile / Bizee
- Wargaming
- DAZN
- Cornell SC Johnson
The fractional model.
Access C-suite experience without the overhead of a full-time hire. Embedded strategy that scales with your growth velocity — and answers the questions the deck can't.
View methodologyI work with growth-stage firms to institutionalize foresight and bridge the gap between vision and operational reality.
- 01Executive Reporting & Market Intelligence
Board-ready synthesis, market intelligence briefings, and executive recommendations — the reporting cadence Insights and Strategy leaders are hired to own.
- 02Narrative & Media Intelligence
Social/media analysis, community-graph clustering, and coalition detection that turn what people are saying into measurable narrative and reputation signal.
- 03Consumer Insight & Brand Strategy — CPG / DTC
Consumer insight programs, brand equity measurement, agency strategy and pitches — pitched, taught, and shipped across CPG, DTC, and media.
- 04AI Solutions, Evaluation & GTM
AI evaluation, roadmap, and net-new system build (RAG, MCP, agents) plus GTM storytelling and AI-agent thinking for marketing analytics and ad measurement teams.
Selected work
Integrate. Roadmap. Build.
I step into brand, insights, and strategy teams as fractional AI leadership — evaluating tools, writing the 6–12 month roadmap, and shipping the systems that read what people are saying and what the data is saying. At Metricform that stack is live in paid enterprise delivery with Danone, Tarte, and the Canadian Securities Exchange: community-graph cluster detection, MCP-native answering, multimodal source-chain analysis, and account-specific learning loops. Patent application underway.
- EvaluateAI evaluation · Tool selection · Vendor de-risking · Workflow audit
- Roadmap6–12 mo AI roadmaps · Org readiness · Executive reporting · KPI design
- BuildRAG · Embeddings · MCP servers · Community-graph clustering · Multimodal source-chain
- MeasureMedia & ad measurement · Brand equity · Marketing analytics · Narrative KPIs
A quantitative framework
for brand equity.
Authored during my time at News Corp / Storyful and now taught as a graduate lecture — an original methodology that scores brand equity across four weighted pillars, normalized 0–100 across the competitive set. Industry-specific weightings mean a luxury house and a retailer aren't measured on the same instrument.
- AwarenessSOV · search trend · media exposure
- EsteemNPS · sentiment · trust ratings
- AssociationEmotional & cultural relevance · thematic clustering
- LoyaltyRetention · advocacy · engagement
(Awareness × w₁) + (Esteem × w₂) +
(Association × w₃) + (Loyalty × w₄)
MMXXV
Have a question the deck can't answer?
I take on a small number of fractional and advisory engagements each quarter — usually with founders, CMOs, and heads of strategy.
Contact the office →