Work.

Boards and C-suites ask questions research decks can't answer — questions about narrative velocity, coalition risk, and the invisible communities forming opinion around a brand or category. Existing listening tools count mentions; they don't reason.

Storyful's intelligence practice needed a repeatable operating model — one that could scale from bespoke analyst work to a productized methodology enterprise clients could rely on across advertising safety, reputation risk, and brand equity.

Most brand-equity measurement is qualitative narrative wrapped around a survey. Executives need a defensible, cross-industry score that ties to Awareness, Esteem, Association, and Loyalty — and that can be recomputed as data flows in.

Bridge the gap between practitioner-grade intelligence methodology and graduate business education — codify what actually works in enterprise engagements into teachable, defensible frameworks.

Emodo, a pioneer in data-driven mobile marketing, needed a brand identity that reflected its mission and cut through a crowded martech category to reach senior B2B buyers.

Linqto, a leader in the secondary IPO marketplace, needed sharper segmentation and positioning to engage distinct accredited-investor segments as competition intensified.

GHR's six sub-brands had drifted apart, diluting the master brand and blurring communication with candidates, clinicians, and employers.

Incfile's existing brand didn't reflect the aspirations of a new generation of entrepreneurs, and the category had grown more competitive and price-sensitive.