About

Insights, strategy & AI solutions for the decisions boards actually make.

I'm an insights and strategy leader who also ships AI systems — 15+ years across executive reporting, market and narrative intelligence, consumer insight for CPG and DTC, agency strategy and pitches, and AI evaluation and roadmap for teams standing up new solutions.

I currently lead Metricform — a narrative-intelligence platform serving communications, brand, risk, research, and strategy teams — across product, machine-driven intelligence systems, technical defensibility, go-to-market, and capital strategy.

Before Metricform I stood up an intelligence practice at News Corp / Storyful, led brand strategy at 20nine for SaaS, fintech, healthtech, and DTC clients, and co-founded Mixrise, a music-technology company. I hold an Executive MBA from Cornell SC Johnson where I served as Consulting Club President, Big Red Ventures Associate, and Emerging Markets Fellow.

At a glance

Based: New York · Remote
Role: Fractional / Advisory
Focus: Strategy · Intelligence · AI
Availability: 1–2 engagements per quarter
Email: LA445@cornell.edu

Download resume (PDF) ↓

Trajectory

A decade and a half of operating.

2025 —
Founder & CEO
Metricform
2024
Strategy Manager, Intelligence
News Corp / Storyful
2022 – 2024
Director of Brand Strategy
20nine
2023 – 2025
Executive MBA · Consulting Club President
Cornell SC Johnson
2021 – 2022
Campaign Director
Wargaming Group
2021
Brand & Strategy Consultant
Mirenga
2019 – 2021
VP, Brand & Strategy
Onyx Agency
2017 – 2019
Co-Founder / CPO
Mixrise, Inc.
2015 – 2017
Marketing Manager
Brand Innovators

Core Competencies

What I get called in for.

Executive Reporting & Decision Support
Market & Narrative Intelligence
Consumer Insight — CPG / DTC
Agency Strategy & Pitches
AI Evaluation & Solutions Leadership
Media, Social & Ad Measurement Analysis
Team Leadership & Practice Building
Brand Equity, Reputation & Risk Intelligence
GTM Strategy & Executive Storytelling
Community-Graph & Network Analysis
AI Roadmapping · RAG · MCP · Agents
Python, APIs & Research Automation
SaaS Sales & Enterprise Growth
Consumer Research & Audience Insight

Education

Cornell University

SC Johnson Graduate School of Management

Master of Business Administration · Executive MBA · May 2025

· President, EMBA Consulting Club
· 2025 Class Representative
· Big Red Ventures Associate
· Emerging Markets Fellow
· 2025 EMC² Fellows Award

Lancaster University

Lancaster University Management School

Bachelor of Science, Marketing · June 2012

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